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Write website copy that leads people to take action
Feel like you're marketing hard, but not seeing the results?
A practical guide for small business owners who want their website to bring in enquiries and sales, without second guessing what to focus on.
Who this is for
This book is for you if:
- You have moved into running your own business after a career shift
- You are putting time into your marketing but it is not paying off
- You have tried different approaches and none have stuck
- You want a straightforward way to understand what drives enquiries and sales
You are capable.
You are putting the work in.
Something is not lining up yet.
Why this book exists
This is where most people go wrong.
They stay busy.
They try different tactics.
They keep adjusting things.
But the results do not follow.
Not because they are doing nothing. Because their focus is off.
This book breaks conversion down into simple, workable parts. It shows you:
- What to focus on if you want more enquiries or sales
- What tends to get attention but delivers very little
- How your website should guide someone from interest to action
It is built to be used, not just read.
Why read it now
Time spent on the wrong things is time without return.
If your business is not bringing in enough work, something needs to change.
The longer you spend testing the wrong things, the longer it takes to see a return.
This is not about learning more for the sake of it.
Get your free copy of the book.
About Anna Mace
Twenty years of marketing, focused on what really works.
Anna Mace has spent nearly 20 years working in marketing across both small businesses and established organisations, including ITV and Lucy Cavendish College, Cambridge.
She built and ran a digital agency, working directly with clients who needed their marketing to produce results, not just look good.
Over time, one pattern kept coming up.
People were putting the effort in. But the effort was going into the wrong areas.
This book comes from that experience, working on real businesses where results matter.
What you will learn
Inside the book, you will learn how to:
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Handle the doubts that stop people from buying or enquiring
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Structure your website so people can find what they need quickly
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Use video, search, and interaction in a way that supports conversion
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Focus on the areas that have the biggest impact on results
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You will also see the second "R" in Converrsion and why it matters.
Get your free copy
If you want a straightforward way to improve how your website performs, start here.
You will receive the book by email, along with follow up guidance you can put into practice.
